AdWords becomes Google Ads

Digital

After almost 18 years with the same name, Google has announced that it will change Google AdWords to Google Ads.

Written By

Thomas Coughlan

Posted On

27 Jun 2018

What’s happening?

The latest news in the digital marketing world is that Google is rebranding its paid advertising platform. After almost 18 years with the same name, Google has announced that it will change Google AdWords to Google Ads.

Google claimed that its motives for doing this were “simplifying our products for advertisers and publishers”.

There has also been a slight aesthetic change to the logo, with more rounded edges to it and the introduction of yellow to it.

As well as this change, DoubleClick and Google Analytics 360 have now become Google Marketing Platform. On top of that DoubleClick Ad Exchange and DoubleClick for Publishers will become Google Ad Manager. This grouping together is to reduce confusion amidst the number of ad products and brands.

What does changing AdWords to Google Ads mean for me?

In all honesty, this is not going to be a big deal and will not affect functionality for advertisers using this platform, however, it is good to keep on top of any changes Google make, even if they are small or just aesthetic.

The rebranding will officially happen in July, Google has emphasised there won’t be any need for migration or training.

If you need help with your new Google Ads account, speak to one of our experts.

Related News

Facebook Now Allows Cryptocurrency Ads

James Coughlan

Facebook is now opening its doors to cryptocurrency ads where companies and their related products can advertise on the platform.

Read More

The World Cup in Google Searches

Thomas Coughlan

A look at what the nation's Google users have been searching for whilst enjoying England's run at the 2018 FIFA World Cup.

Read More