So, you’ve read and hopefully now understand the basics of CRO. You’re probably thinking, “Where do I start with it all?” Well, have no fear because we’re sharing with you a quick guide on how to get started with CRO, as well as any top tips we’ve learned along the way.
Conversion rate optimisation (CRO) is the process of increasing the number of people taking action on a website. This is usually called a ‘conversion’. Conversion rate optimisation (CRO) can be used for B2B companies as well as B2C.