SEO is an important part of your inbound marketing strategy. You need to attract your target audience to your site before you can engage and retain them.
Conversion rate optimisation (CRO) is the process of increasing the number of people taking action on a website. This is usually called a ‘conversion’. Conversion rate optimisation (CRO) can be used for B2B companies as well as B2C.
Black Friday and Cyber Monday are now over for most companies who will now be fully focused on the few weeks building up to Christmas. But, how successful was it for e-commerce businesses?
If you are still planning on page speed not being a main focus for 2020, then it might be time to rethink your strategy.