Consumers prefer to shop online than in-store

Digital, ECommerce

New research shows that consumers are now heading online to make their purchases rather than visiting the physical store.

Written By

Thomas Coughlan

Posted On

06 Aug 2018

A study carried out by Empathy Broker has found that UK consumers now prefer to shop online than in-store.

51% of UK consumers stated that they prefer to shop online rather than go to the physical store. 55% admitted that they shop online more in 2018 compared to 2017. 25-34 year olds are the most active, shopping online eight times a month. This is compared to the average consumer who buys something online six times a month.

Only 13% of UK consumers visit an e-commerce site knowing exactly what product they want to buy. Whilst 42% say they have this feeling some of the time. 65% like to browse every time or frequently when they shop online, whilst a third of the consumers look for brands to give them tips about the latest trends.

In the UK, internet sales have increased by 14.3% for the amount spent in June 2018 when compared with June 2017, with the textile, clothing and footwear market seeing the greatest year on year growth at 17.5%. It is not just in the UK that e-commerce is growing with e-commerce sales reaching $2.304 trillion globally in 2017 with mobile making up 58.9% of digital sales. Mobile is also projected to reach 70% of e-commerce traffic by the end of 2018.

Voice Searches are increasing

It is not just m-commerce that is steadily growing but also new e-commerce technologies such as voice search. It is estimated that by 2020, 50% of all online searches will be voice searches. Even today around 40% of millennials use voice search before they make a purchase. This does not come as a surprise with the rising popularity of Amazon Alexa/Echo, Apple Siri and Google Assistant/Home.

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