Black Friday and Cyber Monday are now in sight, however, is your website fully optimised? Last year in the UK online sales topped £1.4bn, up 11.7% on 2016. You may have already started deals early on your website to get ahead of your competitors. However, without an optimised website, you could be doing more damage. If potential customers head to your un-optimised website, you may lose them and help your competitors gain new customers. This is why we have come up with some last-minute tips to help you take advantage of the increased visitors and sales on your website.
With the ever-increasing amount of sales made via a mobile device and with this trend set to continue, it has never been so important to have a mobile-friendly site. On Black Friday last year, more than a third of UK sales were made on mobile whilst 15% were made via a tablet. Your site might look great on a desktop. However, if it responds badly on a mobile device, your potential customer will leave for a competitor.
Review Your Technical SEO
When was the last time you checked your website for any broken pages and links? It is better for you to find them before your potential customers so that you can redirect them to the correct page. Google Search Console will report any 404 pages as it crawls your website which is a quicker way than going through every page yourself. It is also important to ensure your website is optimised for page speed. Google PageSpeed Insights will tell you how fast your website loads on mobile and desktop and give you tips on how to improve. A fast website not only benefits user experience, but search engines also favour them which will increase your ranking.
Most importantly, you should check you have enough bandwidth to handle the increased traffic to your website. You could have a fully optimised site but if your site crashes, none of your potential customers will see it.
Optimise Meta Tags and Descriptions with “Black Friday” and “Cyber Monday” keywords
There is no point in having Black Friday deals on your website if no one can find it. By using a keyword tool such as Ubersuggest, you can find out what your potential customers are searching for. You should then place these keywords in your Meta Tags and Descriptions to help them rank on Google’s SERPs. Ensure they are picked up by Google quickly by manually requesting the pages are indexed on the Google Search Console.
These tips should be implemented all year round if you want your e-commerce site to be found on Google. The best deals won’t win you customers over your competitors if they can’t find your website. If you would like to discuss how SEO can benefit your e-commerce site in more detail, contact one of our experts today.
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