As part of Deep Secure’s brand transformation, they approached us with the need to bring their messaging to life across online and offline platforms including website, brochure and event stand.
Due to the nature of Deep Secure’s business and applications of the literature, it was important that the colours used looked professional and instilled trust within the audience. Reviewing the brand’s current colour palette, we decided red would ensure key messaging stands out whilst black ensures a clean design and impactful content.
The technicality of Deep Secure’s business meant it was important all literature was not overloaded with jargon to ensure readability. This is a common mistake we see in creative design, especially when working with technical propositions; thus something we wanted to avoid.
To complement the messaging, the intelligent use of negative space was used throughout the event stand design and brochure handout. This avoids overloading the reader with technical information and highlights important points the audience needs to digest.
The colours, fonts and infographics complement each other seamlessly; resulting in a creative that is clean, impactful and professional. Feedback from Deep Secure and their clients was positive across the board. The decision-making process behind the designs was easily understood and had the desired effect on the audience.