While keeping the company name, Just go wanted to refresh and rebrand their organisation. They wanted to modernise its look to reflect their market-leading motorhome status. The branding needs to be fun and inspire wanderlust while maintaining their strong reputation.
The new, modern brand and logo needed to embody the themes of holiday, travel and adventure. As well as this, it should promote the British nature of the company while incorporating its New Zealand heritage. Taking inspiration from the Union Jack, we used royal blue, true red and cool grey throughout the logo and branding. The stroke through the letter adds dimension and movement to a static asset. We updated all marketing material and business collateral including uniforms and signage to create consistency.
The branding enabled Just go to establish a clear mission and values that underpin the business’ activity and content. We distinguished the key departments of hire and sales and service using complimenting values. The service department had a customer, team and honesty focus, while hire and sales communicated excellence and professional approach.
Just go’s new brand is professional, classic and adventurous. It’s a complete transformation from the previous branding and now establishes consistency across all messaging, content and platforms. The brand guidelines, logos, templates and marketing materials create flexibility and professionalism. Just go’s branding now reflects their market-leading services and outstanding reputation in the industry.