Sweet Sixteen for the Google Ad Grants program

Digital, Industry News

Google has announced this week in the Google Ads forum that the Google Ad Grants program has celebrated its 16th birthday.

Written By

Thomas Coughlan

Posted On

04 Apr 2019

Google has announced this week in the Google Ads forum that the Google Ad Grants program has celebrated its 16th birthday.

What is the Google Ad Grants Program?

The Google Ads Grant program was set up in 2003 to help not for profits around the world to drive awareness, attract donations, recruit volunteers and much more. They currently work with more than 20,000 not for profits across more than 50 countries. Over the 16 years, the program has given over $9B in free advertising to over 115,000 not for profits.

Some of the not for profits the program has helped include Barnados in Ireland. They were able to achieve a 366% conversion rate increase and a 350% increase in website impressions. They have also helped Samaritans in the UK whose Ad Grants campaign drove 10% of online donations.

If you are a not for profit and want to take advantage, there are some differences compared to a normal Google Ads account:

  • Only text-based ads are available
  • They will only appear on Google search results pages and below the ads of paying advertisers
  • Only keyword-targeted campaigns are available
  • The maximum cost-per-click (CPC) is £1.60

However, by following these guidelines, you will receive £8,000 of in-kind Google Ads advertising every month.

If you would like to discuss your PPC campaign or how a PPC campaign can help your business, get in touch with one of our digital experts today.

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