How Voice Assistants are changing SEO

Technology

A feature on smart devices which is growing rapidly is artificial intelligence (AI) assisted voice search which is rapidly changing SEO.

Written By

James Coughlan

Posted On

03 Aug 2018

The internet and technology evolve constantly, which means marketers and businesses must evolve with it. Back in the day, most internet searches were done on a laptop or desktop. Now, most of the population walk around with a smartphone in their pocket. According to consultancy, 85% of the UK population own a smartphone, most with voice assisted capabilities and this number is expected to grow even larger in the coming years. These devices allow you to search for and find any information, as long as you are connected to the internet. A feature on these smart devices which is growing rapidly is AI assisted voice search which is rapidly changing SEO.

Voice search has taken a good percentage of all total searches across the world. This is thanks to AI voice assistants such as Siri, Alexa and Google assistant. They can be used to help their users with a range of enquiries and offer services. It has been predicted that up to 50% of all internet searches will be voice searches by 2020. Also, 30% of searches will be made without a screen. This is possible due to home technologies like Google Assistant and Amazon’s Alexa. If these predictions are anything to go by, it’s more important than ever for you to optimise for voice search.

Voice Search SEO

Optimising for voice search will help you generate more traffic and help people who would like to know more about your services and products. For example, someone might do a voice search for “bike shop near me” because it’s faster and more convenient. The request will then lead to a results page where local businesses will want to rank high because the voice assistant will show the highest ranked ones. There are ways you can rank higher in the SERPS. Listing your business on Google My Business, creating landing pages with location preferences, and optimising your website to make it mobile friendly will help.

Voice search is looking to be a big part of SEO, and it’s up to you to adapt. Being at the top of the SERPS is now more vital than ever.

If you want any help with or have any queries about SEO, please get in touch and we will see how we can help.

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