As part of a transformation of their existing brand, Deep Secure came to Bolt with a requirement to bring their new messaging to life, for use both online and offline.
Our team told the ‘What is the price of loyalty?’ story with clever use of premium colours from their palette, whilst adding black, ensuring the design was clean and the content was impactful. It was so important for the key messages to stand out.
Throughout the event stand design and the brochure handout, there was intelligent use of negative space to avoid overloading technical information and important points that the audience needs to digest.
This is a common mistake we see in creative design and it is especially common when working with technical propositions. The end result is much cleaner and the feedback from both the internal team and their clients was positive and the thought process behind these designs was easily understood.
- Colour palette
- Font / Typography exploration